JONATHAN RUNDLE

Digital Marketing Professional / jerundle@gmail.com

About ME

As a passionate marketer, I lead with design thinking and digital strategy to solve business problems in a creative way.

My expertise is in working through product design and creative processes with multi-disciplinary teams - from educating executive management to get critical stakeholder buy-in to generating excitement for a project with direct reports.

Well-versed in the technologies used in today's digital marketing stack, I know the right tools to design solutions that scale across devices.Over years of agency and in-house work, I have found success in finance, manufacturing, construction, healthcare, life science, and other critical sectors. My work has enabled organizations of varying scales to gain competitive advantages in their respective industries.

Driven by analytics, user experience, and content - I create work that delights and converts.

Resume

EXPERIENCE

Digital Marketing Manager

Moneytree, Inc. / moneytreeinc.com

Leading a team of seven talented marketers and developers. Defining processes, growing our team, charting a course for digital transformation. Leading e-mail, SEO, PPC, and social activities as well as improving web UX and ADA accessibility. Working across teams to implement best practices such as UTM tracking for offline channels and implementing new tools to drive traffic and conversions.

Improvements in ad targeting and creative resulted in a +36% increase in unique pageviews and a +122% goal conversion increase YoY on a similar budget. Conversion rate raised +75% YoY with abandonment dropping 8%. Improvements to the site and ad targeting resulted in a +12% increase in avg. time on page. Organic search traffic improved by +10%. Invigorated social efforts which resulted in a +146% increase for that channel. Focused more attention on e-mail acquisition, growing our mailing list and nurturing new customers for under $5 each.

June 2019 ~ April 2020

Account Director

Toolhouse, Inc. / toolhouse.com

Drove digital strategy for my client account: Gilead Sciences, one of the world’s largest pharmaceutical companies. I led analytics gathering and reporting, multi-channel marketing, email marketing, and website projects for Hepatitis B, Hepatitis C, and Gilead's internal Marketing group.

Internally at Gilead, I created training videos, handbooks, and more to ensure proper adhesion to brand and technology guidelines established by the Digital Marketing leadership at Gilead.

I also was responsible for growing the business with the client, which I did. I won work for the agency across Gilead teams, expanding from Hep B into Hep C.

September 2017 ~ May 2019

Digital Marketing Director

Washington Energy Services / washingtonenergy.com

Digital leads up +54% YoY. Doubled CPC conversions on an unchanged budget by creating more relevant ads and creating highly-converting landing pages. Cost per lead down -43% YoY.

Tripled e-commerce revenue by redesigning the store, adding cart abandonment and rethinking email promotion. E-mail lead conversions up +306% YoY. Created new lead-generating partnerships resulting in an additional 1,500 new leads in the first year. Turned social into a revenue channel focused on ad-based lead conversion.

Saved over $50,000 by renegotiating contracts and removing underperforming agencies.

Led a website redesign with focus on enhanced UX, higher lead conversions and brand storytelling. Doubled direct and organic conversions. Creatively, acted as photographer and videographer which drove imagery for digital, print, and TV advertising. Lead copywriter for web, customer communications, internal bulletins, digital sales communications.

June 2015 ~ August 2017

Digital Product Manager, eHealth

Providence Health & Services

Managed digital marketing aspects of Accountable Care product for Providence targeting Boeing employees. Drove product innovation through new features, ran UX focus groups, identified bugs and feature enhancements. Interfaced with designers, programmers, design agency and internal teams. This position contracted through The Creative Group.

July 2014 ~ May 2015

Digital Marketing Manager

Weyerhaeuser / woodbywy.com

Designed and launched a new website featuring blogs, a comprehensive document library, and conversion points. Worked across departments to create content to feed marketing channels. Trained colleagues to manage an online technical library.

Found thousands of dollars in cost savings for instance a new “store locator” geolocation service and a new e-mail marketing provider, which the rest of the company also adopted for additional savings.

Built campaigns using social, PPC, display. Designed trade show booths and promotions.

July 2011 ~ July 2014

Internet Marketing Manager

Quadrant Homes (A subsidiary of Weyerhaeuser) / quadranthomes.com

Redesigned website to focus on sales funnel. Introduced live chat to drive digital interest into action. Created a successful social presence (recognized as one of the best nationwide for regional homebuilders) resulting in many digital-based sales conversions.

Created a new system to display floorplans and elevations using one source-of-truth database to power our website and external listings via XML (BDX, Zillow, Trulia, etc.)

Trained employees on ExpressionEngine CMS system. Improved existing systems such as CRM, lead generation, post-purchase surveying.

Managed SEO, SEM, display, email, digital media buying (Pandora) and analytics. Implemented live chat and other sales funnel enhancements. Managed vendors, consultants, and freelancers when needed.

May 2009 ~ July 2011

Graphic Designer

The Creative Group

Responsible for conceptualization and design for Microsoft’s Windows Mobile Brand Handbook. Served as production artist for Microsoft’s Central Marketing Group’s Intranet redesign. Created corporate presentations for Amgen. Worked with Seattle design agencies such as Blankslate Creative + Marketing, Silver Fox Productions, and VML/Wunderman.

Placed with and hired by Quadrant Homes.

July 2008 ~ May 2009

Marketing Director

Trinity | ERD / trinityerd.com

Led company rebrand. Responsible for creative direction of all materials. Positioned the firm as a local leader in building science engineering. Started the industry-recognized e-newsletter “Pushing the Envelope” to keep customers engaged.

June 2006 ~ July 2008

Web Developer + Designer

Cascade Bank (now Opus Bank)

Redesigned website and intranet to update branding, add functionality and improve UX. Created infographics, corporate presentations, branch advertising, and more. Assisted in the development of radio ads, annual reports, and managed shareholder events.

July 2005 ~ June 2006

Web Developer

West Virginia University

Led website redesign. Started e-newsletter to deepen engagement with our membership. Designed multimedia application that helped secure federal funding.

April 2004 ~ July 2005

FREELANCE

Owner

Skiilight Interactive / skiilight.com

As a freelancer, I help small and medium-sized businesses achieve their full potential. I craft digital experiences that are usable, beautiful, and valuable. Working with owners, executives, leaders, and product teams, I advise on and craft solutions that solve key business problems in a user centered, sustainable way.

Major client profile: MedExpress Urgent Care
Built the internet marketing presence for the nation's fastest growing walk-in clinics. Created logo and collateral branding working directly with VP of Marketing. Lead the development of two website generations. Managed PPC, SEM and Social.

Other clients include: Amplio, Certa Building Solutions, Community Care of West Virginia, Dimensional Building Consultants, Find Harri, MedCare Express Urgent Care, Morgantown Brewing Company, Patient Care Communications, Rainier Scholars, Trinity | ERD, Ritchie Regional Health Center, United Way of Marion County, WES Construction, Inc.

July 2007 ~ Present

Education

MS in Integrated Marketing Communications

West Virginia University

2005 - 2007

BS in Commercial Design

BS in Graphic Design / Fine Art

Fairmont State University
Magna Cum Laude
Governor's School for the Arts Scholarship
NASA Space Grant Scholarship

2000 - 2004

Certificate in Business Administration

University of Washington
Michael G. Foster School of Business

2010 - 2011

Honors & Awards

2x Visual Art Student of the Year
Graphic Design Student of the Year

Fairmont State University

Governor's School for the Arts Scholarship Award
NASA Space Grant Scholarship Award
Fine Art Department Scholarship Award

Fairmont State University

City of Fairmont Arts & Humanities Award

City of Fairmont, West Virginia

Skills

DIGITAL MARKETING

From Fortune 500 to mom & pops, I have the skill and experience to lead your businesses to digital success.

LEADERSHIP

Managing a team is an honor I don't take lightly. Leading digital transformation requires and army and a general at the front of the charge.

SOCIAL MEDIA

Whether you want to sell t-shirts or a custom-built home using social media, I've been there and I can do that. Let's influence!

Graphic design

Clients and employers alike seek out my knowledge of marketing and design. The left brain and right brain singing in perfect harmony.

Vision

Whenever driving, designing or strategizing - I'm always keeping an eye on the road ahead. Tap into my knowledge. I love sharing!

CAT HERDING

I'm more of a dog guy, but herding the not-easily-herded has become a necessary strength.

PORTFOLIO

Moneytree, Inc.
Digital Marketing

Moneytree, Inc.

While employed at Moneyrree, I pushed digital transformation, lowering cost per acquisition on all channels.

 

Many valuable, long-overdue projects were completed, like the creation of a fun refer-a-friend form, which rewarded word of mouth from customers.

 

Referred emails are validated on the page and then sent an automatic email with instructions related to the referral program. Referrers are sent an automatic email with a confirmation of their activity.

 

Other important work included fixing the site's many ADA compliance errors, solving e-mail deliverability issues with a new email marketing stack featuring a MailGun implementation, and implementing a new HR jobs tool.

Toolhouse, Inc.
Digital Strategy

Toolhouse, Inc.
(Gilead Pharmaceuticals)

At Toolhouse, a digital agency, I drove digital strategy for Gilead Sciences, one of the world’s largest pharmaceutical companies.

 

I led analytics, multi-channel marketing, email marketing and website design for Hepatitis B, Hepatitis C, and Gilead's internal Digital Marketing team.

Ritchie Regional Health Center
WEB DESIGN

Ritchie Regional Health Center

Redesigned the website of Ritchie Regional Health Center to update the look and convert more visitors into patients.

 

Replatformed away from WordPress so that the staff could update the site easily on their own.

 

Site features a careers area with application form, staff bios, clinic locations, online payments, online appointments, and a blog to allow for news updates.

 

View more @ Skiilight.com >

WES Construction
WEB DESIGN

WES Construction

Work with Western Exterior Services (WES) has included two website generations, including the latest version, designed in 2020.

 

We branded WES 15 years ago with logo design, collateral, and their website.

 

We originally designed their website in 2010 and redesigned it in 2020 utilizing responsive design and SEO best practices.

 

View more @ Skiilight.com >

Washington Energy Services
Digital Marketing

MedExpress Urgent Care

Built a brand from a single clinic to one of the nation’s largest urgent care providers.

 

Lead the development of two website generations (2004-2007, 2007-2010). Managed freelancers and provided creative direction. Managed pay-per-click advertising. Created and assisted in the growth of MedExpress social media efforts.

 

View more @ Skiilight.com >

Weyerhaeuser
DIgital Marketing

Weyerhaeuser

I designed a new website featuring blogs, lead forms, geolocation, social and more.

 

I also built a "Literature Library" mobile app (pictured) to help engineers access technical information.

 

View more @ Skiilight.com >

Quadrant Homes
Digital Marketing

Quadrant Homes

The challenge was to design a website to communicate the brand clearly while deivering a pleasant and powerful experience. Collect leads, fill the funnel, sell homes.

 

View more @ Skiilight.com >

Dimensional Building Consultants
DESIGn and strategy

Dimensional Building Consultants

Dimensional began life in 2009 and Skiilight was called in to help the owners establish an identity. I designed website iterations in 2009, 2014, and 2020.

 

In 2020, I redesigned the website in a responsive style and a lead generation focus. SEO best practices including 301 redirects ensure a smooth transition to the new location of site pages. A content management system is present to allow for easy maintenance.

 

View more @ Skiilight.com >

Jon The Road Again
Identity

Jon The Road Again

Personal project. Content creation, motorcycling, photography, web design and travel are all passions of mine - they intersect here on my travelogue.

 

Visit my blog >

Weyerhaeuser Wood Products Website

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IITC 2012 Conference

This later became the foundation of Eventcamp template. "Necessity of IIT and Application Cases" was held on September 27th, 2012 at Houston, TX.

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Park Personal Brand Concept

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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A FEW KIND WORDS

Jonathan has his finger on the pulse of what is now and what is next in technology. His legacy lives on today in that Quadrant Homes still has one of the best presences on Facebook amongst home builders in the Puget Sound.

Ray York

COMMUNITY SALES manager, quadrant homes

Jonathan has been a valuable asset. He has developed an effective marketing strategy complete with a new eCommerce website and an impressive e-mail advertising campaign. Jonathan has a vast knowledge of the web and a great eye for good design. I've gone to him several times and trust his rock-solid advice.

Jeff Moores

Find harri, owner