Hi there. My name is
I lead with design thinking and digital strategy to solve business problems in a creative way. Driven by analytics, user experience, and content, I create work that delights and converts.
My expertise is in working through product design and creative processes with multi-disciplinary teams - from educating executive management to earn critical stakeholder buy-in to generating excitement for a project with peers or direct reports.
Over years of agency, freelance, and in-house work, I have found success in finance, manufacturing, construction, healthcare, life science, and other critical sectors.
Well-versed in the technologies used in today's digital marketing stack, I know the right tools to design solutions that scale across devices. My work has enabled organizations of varying scales to gain competitive advantages in their respective industries.
8/2022 - Present
Product Manager, Digital Experience: ChemPoint
Driving innovative strategies within marketing technology, finding new tools to grow our company, and collaborating across VPs, designers, and developers. Roadmap owner for marketing and technology. Understand, optimize, enhance the customer journey from discovery to conversion to retention. Manage priorities and communicate work through demos, reports, prensentations, etc. Define KPIs / OKRs that feed into organization goals and mission.Now
6/2021 - 8/2022
Product Owner, Marketing Technology: ChemPoint
Driving innovative strategies within marketing technology, finding new tools to grow our company, and collaborating across VPs, designers and developers. In this position, I have guided the implementation of Google Optimize for testing and personalization, found and implemented a new call tracking provider, pushed UX improvements across 4 websites, lead a diverse project team (onshore/offshore) using DevOps over two-week sprints, pitch roadmaps, and brought a difficult website migration back on track.2021
04/2021 - 06/2021
Digital Marketing Strategist: Brandner Communications
Drove UX, SEO, and site structure improvement for sites in the building industry. Work included designing website mock-ups, articulating the strategy behind those designs, leading clients through restructured site maps, auditing websites for improvement opportunities, and improving internal agency processes. Contract role.2021
9/2019 - 4/2020
Digital Marketing Manager: Moneytree
Led a team of seven marketers and developers. Defined processes, hired two team members, charted a course for digital transformation. Including e-mail, SEO, PPC, and social activities as well as improving web UX and ADA accessibility. Working across teams to implement best practices such as UTM tracking for offline channels and implemented new tools to drive traffic and conversions.2019
9/2017 - 6/2019
Account Director: Toolhouse, Inc.
Drove digital strategy for my client account: Gilead Sciences, one of the world’s largest pharmaceutical companies. I led analytics gathering and reporting, multi-channel marketing, email marketing, and website projects for Hepatitis B, Hepatitis C, and Gilead's internal Marketing group.2017
6/2015 - 8/2017
Digital Marketing Director: Washington Energy Services
Digital leads up +54% YoY. Doubled CPC conversions on an unchanged budget by creating more relevant ads and creating highly-converting landing pages. Cost per lead down -43% YoY. Tripled e-commerce revenue by redesigning the store, adding cart abandonment and rethinking email promotion. E-mail lead conversions up +306% YoY. Created new lead-generating partnerships resulting in an additional 1,500 new leads in the first year. Turned social into a revenue channel focused on ad-based lead conversion.2015
6/2014 - 5/2015
Digital Product Manager, eHealth: Providence Health
Managed digital marketing aspects of Accountable Care product for Providence targeting Boeing employees. Drove product innovation through new features, ran UX focus groups, identified bugs and feature enhancements. Interfaced with designers, programmers, design agency and internal teams.2014
7/2011 - 6/2014
Digital Marketing Manager: Weyerhaeuser
Designed and launched a new website featuring blogs, a comprehensive document library, and conversion points. Worked across departments to create content to feed marketing channels. Trained colleagues to manage an online technical library. Found thousands of dollars in cost savings for instance a new “store locator” geolocation service and a new e-mail marketing provider, which the rest of the company also adopted for additional savings.2011
5/2009 - 7/2011
Internet Marketing Manager: Quadrant Homes
Redesigned website to focus on sales funnel. Introduced live chat to drive digital interest into action. Created a successful social presence (recognized as one of the best nationwide for regional homebuilders) resulting in many digital-based sales conversions.
Managed SEO, SEM, display, email, digital media buying, and analytics. Implemented live chat and other sales funnel enhancements. Managed vendors, consultants, and freelancers when needed.2009
7/2008 - 5/2009
Graphic Designer: The Creative Group
6/2006 - 7/2008
Marketing Director: Trinity | ERD
7/2005 - 6/2006
Web Developer + Designer: Cascade Bank
4/2004 - 7/2005
Web Developer: West Virginia University
2005 - 2007
West Virginia University
Master of Science, Integrated Marketing Communications
Fairmont State University
Bachelor of Science, Commercial Design
Bachelor of Science, Fine Art2004
Fairmont State University
Associate of Science, Electronic Publishing2002
2010 - 2011:
University of Washington
Graduate Certificate, Business Administration2011
Certifications + skills
Google: Ads Video Certification, Ads Display Certification, Ads Search Certification, Ads Mesurement Certification
AlterSpark: Psychological Architectures of Digital Behavior Change
Bellevue College: Tombolo Institute: Design Thinking Certification
School of Visual Concepts: Storyteller's Guide to Better Videos, Product Management for Digital Projects, How to Write Brilliant Creative Briefs
Scrum Alliance: Advanced Certified Scrum Product Owner, Certified Scrum Product Owner
Agile / Scrum Methodology, Analytics Reporting, Design/UX, Digital Marketing, Leadership, Lead Generation, Marketing Strategy, Testing
Tools used / implemented
Ads: Google Ads, Facebook / Twitter / LinkedIn Ads, Bing Ads, Hootsuite Ads
Analytics: Google Analytics
Analytics visualization: Google Data Studio
Automation: HubSpot, Zapier, IFTTT
CMS / Ecommerce: WordPress, Magento, Kentico, SiteCore, Squarespace, Drupal, SharePoint, Shopify, WooCommerce
Email marketing: Salesforce, Mailchimp, Emma, Constant Contact, Active Campaign, Mailgun, Mailtrain, Epslion
Optimization: Google Optimize, Unbounce, Optimizely
Project management: Azure DevOps, Asana, Trello, Wrike, Jira
Search engine optimization: Moz, SEMRush, ahrefs, Search Console
Other tools: Google Tag Manager, Salesforce, Marketo, Slack, HootSuite, SurveyMonkey, TrustPilot, Yext, Adobe Creative Cloud, GSuite, Microsoft Office
With Skiilight, I've been leading small and medium-sized businesses through digital transformation. Guiding clients through digital strategy, website design, advertising, email marketing and more since 2007.
Get in touch
Interested in working together? Let's do it! If you're not convinced, here are some other people who had nice things to say about me.
"He is easily one of the most flexible individuals I have had the opportunity to work with, as well as the most experienced in terms of both marketing strategy and design. Jonathan is a strategic thinker who doesn't shy away from asking tough questions and embarking on ambitious projects that propel organizations forward." - Kirstyn R.
"Jonathan was instrumental in developing the interactive strategy for the company, as well as being a creative and integral part of the marketing team. Jonathan's creativity, his innovation and his leadership abilities provided a measurable impact." - Erin F.
"Once Jonathan came on board, he began making significant improvements to their online presence, and we saw the account flourish! We saw online leads grow 209% since he started and have seen improvements 97% YoY with his creation of new landing pages and creatives." - Allison D.
Send a message and let's talk shop.
All the best,