Washington Energy Services
Jonathan served as Digital Marketing Director at Washington Energy.
Led a website redesign with a focus on enhanced UX, higher lead conversions and brand storytelling. Influencing marketing, design, and business development to achieve higher, establish KPIs, and generally expect more from our efforts. Digital leads up +54% YoY. Doubled CPC conversions on an unchanged budget by creating more relevant ads and creating high-converting landing pages. Cost per lead down -43% YoY. E-mail lead conversions up +306% YoY.